The vision of the proposed Linked2Media project is to tap into the vast user-generated content and interpret information posted on blogs, social networks and social media in Europe and beyond, ensuring that the European Commercial and Industrial SMEs will have homogenized access to the globally available online, social media information and data resources needed to perform, on their own, corporate brand reputation management and market sector repute analysis. In this way, the Linked2Media initiative facilitates European SMEs to listen to customers’ prospects and social media, but, more importantly, to identify trends and gain insights to improve their overall marketing strategy and return of investment.


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